A freewheeling, wide-ranging conversation regarding the state of the live music industry in 2023 with perspectives from a variety of verticals across the business.

Artists are a brand unto themselves and how they handle that across the stage, online, in the press, merchandise deals and through sponsorship often requires a deft hand, forethought and a thick skin. This panel explores how artists manage their brands and how commercial brands, merchandise and licensing fit into that task.

Cameron Smith (HUB International)
Breakout Location: Main Floor Restaurant

Americana Music Association Showcase ft. Autumn Nicholas, BOWEN * YOUNG

Presented by Americana Music Association
Location: The Patio

A second freewheeling, wide-ranging conversation regarding the state of the live music industry in 2023 with perspectives from a variety of verticals across the business.

Wasserman Music debuted in April 2021. At that time, with the live music industry still reeling from the impact of the pandemic, Casey Wasserman acquired Paradigm Talent Agency’s North American music business. Over the intervening two years Wasserman Music has continued to expand its scope, while also remaining true to its roots, which can be traced back to Monterey Peninsula Artists.

Cameron Smith (HUB International)
Breakout Location: Main Floor Restaurant

Americana Music Association Showcase ft. Goldpine, Wyatt Flores

Presented by Americana Music Association
Location: The Patio

Music and Open Bowling